Children’s Book Promotion Ideas
If you’re a better speaker than a blog post writer, you can also offer yourself up as a podcast guest. Just make sure, as always, that any podcasts you’re on are relevant to your audience https://buffalo-slot-machine.net/. For example, if you’ve written a book about DIY home improvement, don’t pitch yourself to a podcast about the most swoonworthy couples in Jane Austen’s novels; find a lifestyle or life hacks podcast instead.
Unless you’ve been living in a cave like our friend here, you’re probably already on social media — but you may not have calibrated your social media presence with the aim of marketing your book. The key is to pick just one or two of the main platforms and focus your efforts there, rather than spreading yourself too thin over a dozen different apps.
If your author friend has a well-trafficked blog, you might also ask to guest-write for them! See what sort of topic they’d like, or suggest something creative of your own (for example, a post on your writing process or helpful tips on worldbuilding).
Book Promotion Ideas for Libraries
Book blog tours and influencer partnerships are coordinated promotional campaigns. Authors partner with book bloggers, BookTubers, and literary influencers to review, feature, and promote their books. These partnerships leverage established audiences and credible voices within the book community to generate buzz and reach potential readers. This strategy offers a targeted approach to reaching readers already engaged with online book discussions.
With our intuitive interface and step-by-step guide, you can upload your manuscript, select your book specifications (such as trim size and cover design), and publish your book in a matter of days. But we don’t stop there. Our team of professional editors will accompany you at every stage of the process, offering services such as editing, formatting and marketing assistance to ensure that your book is the best it can be.
This approach is particularly effective for authors building a long-term career. By focusing on value and audience engagement, you create a platform that drives book sales and establishes your authority. This is far more effective than sporadic book promotion ideas and builds a sustainable readership.
Is this list long? Yep. Are you supposed to do all 41 things this week? Absolutely not. Pick a few ideas that excite you and start there. Consistency beats overwhelm every time. If you feel a little overwhelmed, check out Pagewheel’s tools, community and even weekly trainings/Q&As.
Authors like Colleen Hoover have leveraged TikTok to drive phenomenal book sales, demonstrating the platform’s potential. Instagram communities like #Bookstagram offer a dedicated space for book discussions and promotion. Taylor Jenkins Reid’s active Twitter presence exemplifies successful author engagement. Even partnering with BookTok influencers can significantly expand your reach.
Book Launch Promotion Ideas
With infinitely customizable audiences and a low minimum spend of $5 a day, Facebook is the perfect platform for authors to reach potential new readers. There’s a small learning curve involved, but the payoff is worth it!
As a writer, you know the importance of setting in your work — and it’s essential for throwing a great book launch, too. While you can certainly host your book launch at a quirky bookstore or library, consider finding a space that’s a little less conventional. Why not rent a mansion, epic castle, or some other one-of-a-kind venue that’s available to rent from a local host on Peerspace?
The other main benefit of Facebook ads is that the platform lets you “A/B test” your ads to determine if readers respond better to a different blurb, title, or cover image. Even a 10% difference in clicks can make all the difference to your sales — so be sure to test, test, test until you find the optimal visual assets.
Though it might seem like a good idea to channel all your promotional power into the first day of your launch, this can lead to a sales spike and drop-off, which Amazon’s algorithms notably don’t like.
Another thing you’ll need for your book launch is a street team: a group of friends, family, and fans who will spread the word about your book and provide crucial early reviews. Check out this post for tips on building and utilizing your street team, and remember to keep them in the loop leading up to your launch.
Audiobooks have become more popular — not to mention the rise of narrative podcasts, such as Welcome to Night Vale and Case 63. So remember: some of your fans may prefer to listen to your book rather than read it. By turning your event into a live podcast recording, you’ll reach fans who aren’t interested in having their book signed but still want to hear what you have to say on their favorite podcast app.